A business-to-business campaign for Honeywell’s line of Smart Transmitters that monitor pressure measurement. The new devices provide improved communication between remote equipment and the engineers in the control room. To promote this advanced level of “dialogue”, Summation decided to humanize the devices, giving them personality. This unique approach proved to be very successful for product recognition.
Applying an established client brand format used in all divisions of the company, Summation developed this business-to-business print campaign for Honeywell. See Case Study >
As a prescription benefit manager, this company’s focus is on people—from patients to providers. As part of an overall rebranding, Summation introduced the use of large black and white portraits as the primary visuals. This series allowed for different faces to be used throughout the collateral. See Case Study >
Ads for the TrailerBlade side skirt—an air dam that helped improve fuel efficiency and save costs.