Summation’s objective is to create brand imagery that conveys a unique sense of place for established locations, as well as for projects in the planning stages.
Solivita is a senior community in Kissimmee, Florida, comprised of a dozen neighborhoods surrounded by numerous lakes and wooded nature preserves. See Case Study >
As part of an overall branding initiative, a new logo was applied to signage and all corporate communications.
Del Webb is the largest retirement-community builder in the country, comprised of more than 50 communities across 20 states.
This Del Webb annual report featured location photography with success stories from strategic partners and residents.
This ad was part of a print advertising campaign for Del Webb’s Sun City Grand.
Lincoln Forty is a luxury community situated high in the Phoenix Mountain Preserve, offering large homesites with spectacular views.
Working closely with the developers and the architect, this brand was developed before construction began. Projects included identity development, print collateral, and advertising.
Talking Rock Ranch is a high-country golf community located in Prescott, Arizona, featuring American Ranch-style architecture.
Summation developed this rustic, brand-like identity for an on-site coffee shop.
This ad was part of an ongoing print advertising campaign that appeared in regional magazines.
Sereno Canyon is an exclusive retreat of luxury private residences nestled among the foothills of the McDowell Mountains in Scottsdale, Arizona. See Case Study >
The brand development, which consisted of a logo, property brochure, website and advertising, were all completed before any construction began.
Developed by Summation, this print advertising campaign appeared in The Wall Street Journal.
The website featured a location photography slideshow, an illustrative site plan, and the developer’s story.
A private dinner party for a select number of top real estate agents required a unique invitation. A View-Master concept showcased the breathtaking views from the property. Recycled paper and natural colors reflect the brand attributes.