SNS NAILS
SNS Nails is a global provider of healthy and natural nail care products.
THE CHALLENGE
SNS Nails wanted to refresh their brand and develop cohesive brand standards for all product and marketing materials.
THE SOLUTION
Summation was recruited to lead the rebrand initiative, and has continued to assist the in-house marketing department for several years, working on a per-project basis.
THE WORK WE’VE DONE
After developing the new brand identity and guidelines, Summation designed product packaging, print collateral, trade show graphics, advertising and motion graphics.
For the SNS Nails new products launch, Summation designed the product identities, packaging, advertising, and motion graphics that were used on social media and at trade shows.
For the annual Cosmoprof North America Trade Show in Las Vegas, Summation designed the exhibit graphics as well as the new product identities and packaging.
For the SNS Nails distibutor gala in Las Vegas, Summation designed large motion graphics panels.
Positioned as a featured product, the GelStar brand was designed by Summation to harmonize with the SNS guidelines.
