Signature Nail Systems (SNS) is a global provider of healthy and natural nail care products.
Summation developed a complete rebranding program for SNS, starting with a new logo design and style guidelines for all print collateral, online applications and advertising.
New packaging for the entire SNS product line was part of the rebranding initiative. The various nail care products now have a modern, cohesive look.
Positioned as a featured product, the GelStar brand was designed by Summation to harmonize with the SNS guidelines.
The new website featured elegant black and white fashion photography. This was used to highlight the colorful range of SNS products.
New promotional materials provided to salons included product tent cards and posters.
Summation was asked to design the new magazine Nail Health & Beauty.
The debut of the SNS rebranding effort was at the annual Cosmoprof North America Trade Show in Las Vegas. Summation designed the exhibit graphics, as well as the new identity, product packaging, and print materials.