An integral part of our brand development process is the addition of advertising design services. This includes both print campaigns as well as digital advertising. Although every successful ad requires engaging copy and visuals, it must also be a clear representation of the brand it stands for. Because we are more than an ad design agency, our approach incorporates signature visual elements that people associate with a given brand. These include specific colors, select typefaces, and brand visuals. In addition, the ad copy should reflect the tone of the brand voice. This is the same voice used for the copy on the website and on all marketing materials.
Our ad design services include both print ads and digital formats that allow companies to target specific audiences and platforms. Some of the most popular types of digital advertising include online display ads, social media ads, and email marketing.
Regardless of the channel, we create ad campaigns that engage, inform, convey authenticity, and ultimately convert.
These industry magazine ads were part of a business-to-business advertising campaign promoting awareness and benefits of PROFINET, an industrial ethernet communication protocol suite used in automation systems.
A series of print ads for Guidant annouced the first drug-eluting stent designed specifically for smaller blood vessels. See Case Study >
Using the company tagline as an advertising theme, professional athletes who endorse the product were asked “What Moves You?”. The result was a unique collection of motivations that made a memorable series of ads.
This print campaign targeted specific travel markets within the U.S. with a “checklist” concept for the activities the state has to offer.
A simple, bold illustration by Summation conveyed the concept for this annual philanthropic bike ride which helps America’s injured military service people and their families. See Case Study >
As a prescription benefit manager, this company’s focus is on people, from patients to providers. As part of an overall rebranding, Summation introduced the use of large black and white portraits as the primary visuals. This series allowed for different faces to be used throughout the collateral. See Case Study >