One of the primary components of our brand development process is digital and interactive design. Every brand knows it must have a successful visual brand strategy to compete for attention on the internet. This is based on specific goals, such as increasing overall awareness, building positive perception through interaction, and encouraging loyalty. At Summation, our digital design philosophy creates website engagement that is both memorable and meaningful. We design websites that target a specific audience, use straightforward navigation, and have a clear purpose. The interactive design strategy must also align with the offline brand strategy. Brand voice and visuals, including colors, typefaces, and imagery should always be consistent, whether it is for a website or a brochure.
In addition to website design, our digital design services also include the creation of digital presentations, interactive documents, and visual branding for social media. When developing a brand, the key elements from the website design establish visual guidelines for social media and other digital initiatives. Branded social media templates offer posts that are quickly identifiable and maintain consistency.
Green Compass produces pure, natural CBD products from organically grown hemp. Summation designed the website as part of the company’s initial brand development, which included a logo and packaging. See Case Study >
After developing Knight Transportation’s new logo and brand, Summation assisted with the design of their website and company intranet, which enhanced employee communications and became a valuable resource for their truck drivers on the road. (Client: DocuPrint Solutions) See Case Study >
Summation designed the company website for Signature Nail Systems and featured elegant black and white fashion photography. This was used to highlight the colorful line of nail care products. The website was part of a rebranding effort that included a new logo, packaging and advertising. See Case Study >
The website redesign was part of a rebranding effort, including a new logo and packaging. This site has a global reach of over 25 countries. See Case Study >
This holiday email marketing campaign was targeted to the media and included links to microsites that featured new product announcements, promotional photos, and press releases to assist with content development.
Summation helped PetSmart develop their company intranet featuring a redesigned dashboard that organized key information needed by store managers. The new design simplified and prioritized daily updates, improving departmental communications. See Case Study >
Sereno Canyon’s website featured a slideshow of location photography, an illustrative site plan, and some history and background of the developer. See Case Study >
Akea developed an online wellness community with tips for healthy living including recipes, exercise, and nutritional forums. See Case Study >
Summation assisted in developing Amazon Herb’s website which promotes products containing unique ingredients found only in the Amazon Rainforest. See Case Study >
The Ride 430 Challenge is an annual non-profit cycling event which helps America’s injured military service people and their families by offering hope and assistance as they travel the long road to recovery. The philanthropic bicycle ride begins in Scottsdale, Arizona, and ends four days and 430 miles later at the Gunfighter’s Squadron Hangar at Camp Pendleton in California. The website design included an events section, a team store, and a members page for rider sponsorship. See Case Study >
Sevinity’s products are based on a concept of seven habits for a healthy life. This website design was part of a brand development, including a brand identity and packaging. See Case Study >
An interactive brochure showcased the company’s casino, internet, mobile and social gaming products. The use of embedded videos and game highlights made this a memorable presentation. See Case Study >
Phytopurh is a developer and marketer of phytocannabinoid products in the food, beverage and cosmeceutical industries. (Client: Craig Hedges Creative) See Case Study >