The product package is the ambassador of the brand, and packaging design can create a lasting impression in the minds of your customers. First impressions are important, and a successfully designed package can influence a decision to buy. Effective custom package design can reinforce a brand and differentiate a product from the competition. The logo, materials, graphics, and messaging work together helping products to look high quality, relevant, and desirable. Well-designed packaging conveys trust and perceived value, which can often justify higher price points. All elements of your product’s packaging are vital, including product labels, product boxes, and retail displays.
As a full-service branding and design agency, we are more than a packaging design company. Our experienced team provides the design, production, and project coordination to ensure the visual elements of your product’s package are the best reflection of your brand. Our approach starts with a solid visual brand strategy that guides the creative process, and we look to establish consistency with all brand elements. A consistent brand image can establish your credibility, attracting new customers, and keeping loyal ones. Our experience has enabled us to partner with clients in a wide variety of industries, including nutrition, health and beauty, and consumer goods. Please contact us to discuss your next packaging project.
Summation used the number 7 when designing the Sevinity corporate identity to reflect the brand’s seven healthy habits. The product line uses the large graphic numeral from the logo and a bold color system. See Case Study >
Summation developed the corporate brand and then designed the packaging for the company’s initial product, WaterADE, a pure food product containing phytocannabinoids.
The package design for PhytoCalm Roll-on Elixir, a topical elixir infused with natural fragrances, consisted of a unique green glass bottle secured inside of a protective cardboard sleeve. Different colors indicated the fragrances.
Packaging for CBD Vape Oil, the concentrated form of Cannabidiol in a liquid form. The leaf pattern from the corporate brand was the key element for this colorful design. See Case Study >
The Eat/Drink/Snack system was a complete nutritional program in a box. The series of packages was color coded and designed as a family of products.
While developing the XELR8 brand, Summation designed the identity and packaging for their flagship product, Bazi. See Case Study >
The Nopalea brand’s key ingredient is the superfruit of the nopal (prickly pear) cactus. These packages utilize the bright magenta color and distinctive pattern found in the fruit. See Case Study >
This packaging was developed for the company’s organic, plant-based nutritional supplement. See Case Study >