For this brand revitalization, the established brand equity from the previous logo was leveraged by maintaining the recognizable “M”. This is based on Mu, the twelfth letter of the Greek alphabet, which is also the symbol for a micron unit of measurement—one millionth of a meter. The “M”, which appears within the logo, can also be used alone as the corporate symbol.

The new Micron identity was integrated into signage at all facility locations.

Designed as a helpful reference tool, this brand guide instructs employees and vendors how to correctly use and communicate the message of the brand. It covers the visual identity, brand colors, instruction for proper logo usage, and the overall look of marketing materials to maintain.

B2B ad campaign promoting awareness and benefits of PROFINET, an industrial ethernet communication protocol suite used in automation systems.

With the advent of the next industrial revolution, Industry 4.0 is the trend towards automation and data exchange in manufacturing technology and processes. Summation crafted the creative and developed “Industry Foursight” to position PROFINET as the leader in industrial networking.

An overview brochure for Power Parasol featuring architectural structures that create cool, airy and welcoming indoor/outdoor venues using renewable energy technology.

Capabilities brochure for Ipro, a global leader in the development of advanced software solutions used by legal professionals to streamline the discovery process.

Capabilities brochure for Keylime, a technology company in southern California specializing in web visitor analysis solutions.

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