Eclipse Aerospace, an American aircraft manufacturing and maintenance company, builds the world’s only personal jet.
Eclipse contacted Summation to develop marketing materials for their yet-to-be-produced aircraft. Using a full-scale model of the jet, Summation oversaw and directed the location photography which was used in all collateral and online applications.
Confronted by industry reports doubting a lightweight jet could be affordably produced, Summation developed a venture capital campaign for Eclipse with the concept of equating this opportunity to the Wright Brothers, who overcame adversity to make aviation history. Vintage reproduction aviation goggles were sourced to reinforce the theme of “Fly In The Face of Convention”, with each package including investment details, the company’s outlook and direction, and a video.
Summation designed the Eclipse exhibit for the AirVenture aviation trade show, where the Eclipse 500 jet made its debut to the public. Exterior graphics were developed for a large-scale hangar containing informational kiosks and displays.
Summation designed this introductory brochure highlighting the features and benefits of this revolutionary lightweight jet.
As part of a print campaign placed in aviation industry publications, this ad introduced the world’s first personal jet.
Summation provided a number of fun and memorable holiday cards that included the jet as part of the theme.
Brand signature guidelines established parameters for using the original logo, as well as the additional identities that were developed as the brand evolved.
As part of a brand extension, Summation provided several identities that reflected the original logo.