Frog Fuel is a liquid protein supplement developed by former members of Navy SEAL Team-1.
Frog Fuel was developed by Navy Seals (also known as Frogmen) to improve performance during exercises. Summation’s brand concept was to develop a brand mascot—a unique frog character that portrayed the energy and attitude of the brand.
The brand guidelines included instructions for the proper usage of the logo.
The versatility of the logo design allowed for numerous applications with promotion.
The sponsorship of racing sports was effective for the Frog Fuel brand.
The Frog Fuel brand evolved to include an alternate logo and merchandising for female athletes.