These industry magazine ads were part of a business-to-business advertising campaign promoting awareness and benefits of PROFINET, an industrial ethernet communication protocol suite used in automation systems.
A series of print ads for Guidant annouced the first drug-eluting stent designed specifically for smaller blood vessels. See Case Study >
Using the company tagline as an advertising theme, professional athletes who endorse the product were asked “What Moves You?”. The result was a unique collection of motivations that made a memorable series of ads.
This print campaign targeted specific travel markets within the U.S. with a “checklist” concept for the activities the state has to offer.
A simple, bold illustration by Summation conveyed the concept for this annual philanthropic bike ride which helps America’s injured military service people and their families. See Case Study >
As a prescription benefit manager, this company’s focus is on people, from patients to providers. As part of an overall rebranding, Summation introduced the use of large black and white portraits as the primary visuals. This series allowed for different faces to be used throughout the collateral. See Case Study >