Commercial freight carriers travel America’s highways every day, with each truck being a brand ambassador.
After several years in business, Knight Transportation decided it was time for a brand revitalization. An updated logo retained the brand equity established by the letter “K” and the color red. A new knight image was carefully integrated into the negative space of the letterform. This is now a recognized brand on trucks traveling across America’s highways. See Case Study >
An updated brand identity integrated a knight image within the letter “K”, and all trucks were updated with this new look.
Summation introduced the new brand identity and developed a bold new look for print collateral, websites, signage and advertising.
Swift Transportation is the largest trucking company in North America. See Case Study >
Swift Transportation’s “bolt” symbol had become widely known after 50 years, and the company did not want to abandon the established brand equity. The main colors of blue and gold had also become well-known within their industry. Summation incorporated these elements and designed a more modern, updated corporate identity. A customized logotype was created to reflect the original letterforms yet increase legibilty with a timeless simplicity.
Kold Trans is one of the nation’s leading refrigerated transportation providers.
A brand identity was developed for this new refrigerated carrier and debuted on distinctive white trucks.
Headquartered in southern California, this truckload carrier offers coast to coast service.
An updated brand identity resulted in a striking logo in red and black that now appears on all of the company’s trucks.
Strehl produces and distributes quality equipment and parts for tractor trailers.
Print collateral and advertising for Strehl’s premier side skirt product, the TrailerBlade, which is an air dam that reduces wind resistance and increases fuel efficiency.
A trucking company specializing in bilingual communication and routes south of the U.S. border.
Named for the three colors that represent Mexico, this new carrier is proud of its Hispanic heritage.