FWI (now VersusMed) provides clinical news briefs to physicians and healthcare professionals through industry segment-specific information services.
The FWI brand development began with a new logo design. The round shape and the color red became strong visual identifiers for other brand applications.
Print collateral was developed for doctors to explain FWI’s services. On several pieces, including this brochure and accompanying pocket folder, a curved die cut edge added visual interest and was reminiscent of the new logo.