Purium provides nutritional products made from whole food plant extracts for anti-aging, skin care, fitness, weight loss and immune support.
An updated brand identity emphasized the whole food plant nutrients used in Purium’s products.
The Core 3 program emphasized the three key nutritional groups—protein, fruits and vegetables. A logo was developed using the leaf symbol from the company identity.
The Purium packaging system was designed using color coding for each product category. Shown here are the Core 3 products.