The new logo was a modern, simplified ligature combining the letters “a” and “g”. New stationery included a fun smile on the back of the business card that was often used in employee photos.

Oversized direct mail postcards had large headlines with creative spelling to reinforce the company name and introduce the new identity.

As part of the new branding announcement, shirts and hats with the new logo were provided to employees and customers.

The new logo could be seen around the printing plant on shipping boxes and colorful banners.

Preprinted on heavy card stock for a trade publication, these ads were part of the new brand launch.

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