The Green Compass story started with sixth-generation farmers who have a passion to connect the goodness of the land with wellness for the people. Summation managed the brand development for Green Compass by designing the logo, website and all product packaging.

The Green Compass website is the focal point of the brand. It tells the company story and explains their unique market position. An online store describes each product and enables easy ordering. The company’s business opportunity is also presented. The site is constantly evolving and the design allows for additional content to easily be added as needed.

The brand for Green Compass was developed over several months, one project at a time. This process used by Summation enables startup companies to launch their brands in an affordable way, prioritizing their needs. Visual assets can be leveraged between projects to be cost effective.

Product packaging for Green Compass CBD products was designed over time as products were developed. A cohesive yet flexible packaging style for a wide variety of products used common visual elements and colors to create a unique brand look.

An investor presentation outlined the company’s medical expertise and plans to introduce new treatments developed from cannabinoids.

The website redesign simplified the online messaging format and introduced bold new imagery from the investor presentation.

Exhibit design for industry trade shows introduced the new brand and initial products.

A new system for packaging united the brand look across all products and brought visual clarity to the various hemp seed categories.

Back to Work >