Six Sigma Academy was the originator of the quality improvement process and wanted to update its brand to reinforce its position as an industry leader. Brand research was done to establish clear objectives, and a new corporate identity was developed as part of a complete rebranding initiative.

The rebranding effort extended to the office interiors with the new logo being fabricated in metal for the lobby signage. Furniture was upholstered with custom material to match the new corporate color palette.

Following the new logo design and development of brand visuals, a brand guide was created. This contained the results of the brand research, as well as guidelines for implementing the brand. These custom leather binders with foil stamping and an embossed logo were given to employees, vendors and associates.

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