Based in southern California, Venture Catalyst (NASDAQ:VCAT) began 20 years ago as a casino consulting company and evolved to provide a range of capital and creative services to enable start-up companies to quickly launch their businesses.

The new brand identity by Summation combined a whimsical cat image with a typographical component for the name. This was applied to all print collateral and advertising.

VCAT wanted a memorable “leave-behind” for new client meetings. Summation’s solution was a custom-made brushed metal package containing a spiral-bound capabilities brochure.

Summation designed this brochure featuring some of VCAT's clientele and the services and value they provided for each. Using bold and colorful imagery and unique die-cut treatments, this made for a fun and memorable print collateral piece.

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